Resources (published elsewhere)

Clean faces, strong eyes influencing knowledge, attitudes and practice with health promotion and social marketing

Posted on: 23 July, 2012
Issue: Vol 12 No 3, July 2012 - September 2012
Related to Eye health Health promotion Remote Rural

Lange FD, Stanford E, Atkinson J, Taylor HR (2012)
Clean faces, strong eyes influencing knowledge, attitudes and practice with health promotion and social marketing
Melbourne: Minum Barreng, Indigenous Eye Health Unit, Melbourne School of Population Health

This poster was created for the Victorian Department of Health, Aboriginal Health Conference, ‘Aboriginal health – everyone’s responsibility’, and uses images and bullet points to provide information relating to eye health.

  • explanation and prevalence of trachoma
  • social, cultural, economic and environmental factors contributing to the spread of trachoma
  • goals and strategies of trachoma elimination programs
  • role of culturally appropriate health promotion resources and social marketing
  • trachoma knowledge, attitudes and practice in the Northern Territory in 2011.

Health promotion and social marketing initiatives are provided as case examples, including: the Trachoma story kits, Clean faces, strong eyes, and the Milpa, the trachoma goanna, mascot.

It offers a useful summary for Aboriginal Health Workers, health professionals and other community workers looking to change attitudes and practice at the individual and community level.

Australian Indigenous HealthInfoNet abstract

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